LIN
FOUNDER OF THAT FLOWER SHOP

Since 2018

Why I started That Flower Shop

I won’t lie – because I was fed up with being let down time after time.”
“Before I became a florist, I ordered lots of flowers from online sellers in Singapore – for my mother’s birthday, for wedding parties for my friends, for colleagues recuperating in hospitals, for relatives’ funerals, and so on. There were always three problems:

The flower delivery was late — or didn’t show up at all

In Singapore, same-day flower delivery should be a given. But how often did I order flowers in the morning only for them to arrive after the event had been and gone?

The quality didn’t match the photo

While websites would show off amazing bouquets photographed against a professional background, what came to the doorsteps was usually a bunch of wilting, sad-looking flowers that bore absolutely no resemblance to what I’d seen before ordering. In the tropical humidity of Singapore, cutting corners when it comes to flower quality is easy to spot within hours.

The prices were unreasonable for what you got

A bouquet of fresh flowers that ought to be $45 was priced at almost twice the cost. Flowers in stands for funerals or official openings were priced as though they were premium makeup. It seemed that ordinary people could no longer afford to send flowers when it mattered most.

Thus, if there wasn’t going to be a florist in Singapore who offered decent-quality flower deliveries, then I was determined to create one. That’s how That Flower Shop began.

Honest pricing

We price our flowers so that sending a beautiful hand bouquet doesn’t require waiting for a salary raise. A good bouquet should be an everyday option, not a luxury.

Fresh flowers, every time

We source from our own network of trusted farms and cold-chain importers. If a bouquet doesn’t meet our standard, it doesn’t leave our shop— and if it somehow arrives below par, we’ll replace it within 24 hours.

Reliable same-day flower delivery in Singapore

Order by 5pm and we deliver the same day, islandwide. For urgent moments, we offer express delivery in as little as 90 minutes. You can also call or WhatsApp us at any hour — our team answers.

Made by our own florists

Every arrangement that leaves our shop is handcrafted by our in-house florist — trained, experienced, and invested in your order turning out beautifully. No assembly lines, no offshore design templates

Hi, I’m Lin — the Singaporean florist behind That Flower Shop

A local florist on a mission to make fresh, beautiful hand bouquets and flower stands affordable for every Singaporean — not just for people who can spend $200.

I wasn’t supposed to end up as a florist.

I graduated with a degree in Accountancy and worked in corporate finance for years. It was secure, it was proper, it was all I had ever expected of a sensible Singaporean career path. Yet every single weekend, I found myself going to the flower wholesale market, bringing home bunches wrapped in newspapers, and arranging them in my little HDB kitchen at home.”

For years, flowers had been my passion. Thus, in 2018, I decided to do something that caught everyone by surprise – myself included – and quit my job to open That Flower Shop.

Delivery on Time, every time
open daily

Contact Us Today

Over the years, our customers have shaped what we’re known for. These are the three things we put the most heart, training and sourcing relationships into:

99 roses bouquets

A 99 roses bouquet is not just flowers — it’s a proposal, a milestone, a moment someone will remember for the rest of their life. We’ve delivered these for first dates turned into engagements, for tenth anniversaries, for public proposals at the top of the Marina Bay Sands. We source roses that hold their shape and colour, wrap them by hand, and deliver them personally. If the moment matters, the bouquet has to be flawless — and we treat every 99 roses order that way.

Sympathy flower stands for wakes and funerals

Sending flowers to a wake in Singapore is one of the most emotionally difficult gestures anyone has to make — and it’s usually done in a rush, often late at night, often through tears. Our team is available around the clock for these orders. We understand the etiquette across Buddhist, Taoist, Christian, Muslim and Hindu rites, and we design condolence stands, wreaths and casket sprays that carry your respect quietly and properly. No upselling. No panic. Just a flower stand done right, delivered on time.

Grand opening flower stands

When a friend or business partner opens a new shop, cafe, clinic or office in Singapore, a congratulatory flower stand is a traditional gesture that carries real cultural weight. We design grand opening stands that look striking from across the street — the kind that draw customers in and earn a place in the opening-day photos. We handle the ribbon messaging, the delivery timing for auspicious hours, and the setup outside the venue so you don’t have to think about any of it.