The many florists in Singapore have developed an efficient way to display and promote their products and services to their target customers, especially those that sell their stuff online.
However, online shops can have so much more advantage in reaching their target customers because there are so much online tools they can utilize to complement the unique taste of different consumer groups. Of course, this involves an amazing sense of customer service from the florists. Below are just few of the examples.
Flower Intellectuals
You will know a flower enthusiast by the way he or she specifies a particular order. They would know the exact name and even the specific way they want their flowers to be arranged. With these kinds of customers, it is best for online florist to indulge them in active conversation regarding the flowers they have chosen.
You can even take about other species of flowers that they might like or can complement their order. This kind of approach will leave your customer smiling at the end of your transaction. Of course, your sales reps and customer service reps will have to be intellectuals themselves regarding the different flower species and different types of flower arrangements for this to work.
Picky Buyers
Picky buyers are some of the most difficult customers in any setting—whether online or physical shop. For online shops, it is best to prepare ready-made packages, bundles, or baskets with varying flower species and flower arrangement services.
This arrangement is easier for online florist than physical shops as online shops can just post concept photos of the packages they offer. Physical shops can do this as well, but everything is more attractive when the flowers are physically there, beautifully showcased in display windows. So, this means more work for the florist.
Curious Interviewers
These kinds of customers are most likely new online buyers or even rookies in the world of flowers, bouquets, and flower arrangements. They can have hundreds of questions, and they are most likely to contact the florist customer service reps to get the answers they want.
You will have a lot of opportunities to market several of your products and services to them such as birthday flowers, hand bouquet packages, and same day flower delivery services—among others. They are mostly open to any suggestion and will value your opinion as an expert in the field.
These are just some ways online florist Singapore shops can cater to their specific consumer groups, and you can do more with a little customer research. It pays to invest in your customer service since the flower business is best run when customers are satisfied with the kind of beauty and happiness you supply.
