People are lining up outside. You are prepping your staff. Everything is in their place and you are ready to open your business to the world. Yup, it is your Grand Opening day. The moment you will forever remember as the beginning of something great. But, wait! Something is missing! No, it is not your products, and yes, you look great in that outfit. Where is the decor! You need flowers!
As a budding entrepreneur, your opening day will be the first impression the public will have. It is the moment when you and your staff’s connection will be tested. Now, to tell you straight, some mishaps are bound to happen on the first day. They are inevitable. However, the decorations of your establishment will be something you can control beforehand.
To impress your customers and show your dedication to good service, grand opening flowers are a good way to go. Floral arrangements with different colors and variety will convey messages of openness and welcome to them. But, with the plethora of choices before you, which one do you choose?
Flowers and the Psyche
Based on ten-month research conducted by Dr. Haviland-Jones on whether flowers affect people’s emotions, he was able to yield positive results. Besides being a natural aesthetic addition to the home, participants who were given flowers had improved health and mood. The following were the effects of the flowers on the subjects.
- Invokes happiness
Upon receiving flowers, whether a bouquet or a single stem, the majority of the participants showed facial expressions that indicated happiness. From wide smiles to simple smirks and giddy laughter, this phenomenon occurred in all age groups. This display of delight was also apparent regardless of gender and nationality.
It only goes to show that upon entering your store, flowers should be displayed in your entrance or foyer. Flower arrangements will instantly turn your customer’s frowns upside down.
- Better than pills
Moving on to the next test, the subjects were given anti-depressant pills and flowers on separate occasions. Both instances showed a spike in the dopamine or “happy hormones” in the subjects’ brains. When compared graphically, the act of receiving flowers and the taking of anti-depressant pills were almost equal in result.
This was repeated across a diverse group of participants and it resulted in improved moods almost 96% of the time. So, on your grand opening day, with so many customers lining up, you can always offer them flower garlands to ease the tension.
- Building Connections
Finally, for the third part of the study, participants were allowed to go back home. Within a month after the experiment, they were again invited for an interview. The question asked was whether the participants during the month after the experiment ever gave flowers to their friends, family, or neighbors.
Ninety percent of them said yes and (when asked the reason) answered back that it was because of the experiment. The researchers found out that the receiving of the flowers created an improved social connection and trust among companions.
Flowers Talk?
Yes, it is true. You are not in a storybook and flowers do talk in their own way. Different flowers can embody various meanings and stir up emotions. Here are the top three most selected flowers and their messages:
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Orchids
Unique and exotic, the elegant orchid shows class and elegance. They can channel beauty and strength and come in an array of colors. When displayed in the store, pink orchids extend a hand of friendship. Yellow and white orchids smile at your customers and send out an aura of happiness and warm cheerfulness.
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Roses
Now you may have already known that roses are perfect for romantic dates and occasions. But, what you do not know is that they are also good for business. When dressed in yellow, roses can symbolize new beginnings and successful ventures.
Pink roses are for saying that you are confident with yourself and your business. On another note, white roses are usually avoided because they symbolize death while red roses may seem inappropriate for a grand opening.
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Lilies
Due to their subtle fragrance and pastel colors, lilies are perfect for showing humility and prosperity. Putting on unassuming lilies on your opening day will give your customers a subdued peaceful vibe. In Chinese tradition, Perfume or Tiger lilies are perfect for sending out good wishes and luck to the business.
Color Lexicon
- Orange Flowers
Bright and pleasing as the sunset; orange flowers show sincerity and happiness. Its warm and rustic hues will give your establishment that homey feel.
- Pink Flowers
Cool to the eyes, pink flowers can show respect and happy wishes for the business. The best pink flowers for décor are orchids, roses, and stargazers.
- Green shrubs
Now you do not have to always stick with colorful flowers, the green hue of nature is already enough. Green shrubs and plants will give your establishment that lush and abundant mood.
There is nothing harder than being a beginner in the business. It is like sailing a boat that constantly needs repairs. You will have to learn the ropes yourself and make sure that you are on the right track. But, no matter how frustrating it may be, you will have to power through. And flowers are the best pals that you can get.
With flowers, you will be able to give your customers an extra level of service. Even though flowers are not part of your business, they are still universal. By paying attention to the decoration, you will subconsciously convey messages of welcome. Flowers will give your business a more and vibrant feel.
Call your local florist now and arrange a visit and consultation if you still feel unsure. The easiest way to decorate with flowers is by channeling your creative side. Do not worry because the flowers are as beautiful as it is. All you have to do is work with what Nature gave you.
